The Calligrapher's Business Handbook by Molly Suber Thorpe

Welcome!

You've reached the companion page to The Calligrapher's Business Handbook, a guide to best business practices and pricing strategies for calligraphers and lettering artists. Here you will find links to all the online resources referenced in the book.

➺ Don't own the book? Find a seller near you.

➺ Learn more about the author, Molly Suber Thorpe.

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Your Business (A.K.A. Legal Stuff)

  • U.S. Patent & Trademark Office – Legal – Check on and register trademarks (U.S. only)
  • U.S. Small Business Association – Legal – The U.S. government agency providing resources for registering a company and creating a business plans
  • Freelancers Union – Biz help – Free to join; offers great support about contracts, taxes, health coverage, and more. They also offer some great, member-exclusive discounts to third-party services here.

Browse more freelance and small business resources here.

 

Your Website and Email

  • Creative Market Themes – Templates – Site templates created by designers, available for various platforms
  • Google Domains – Domains – Affordable domain names, custom email addresses, and website design tools
  • Google Fonts – Fonts – Fonts to use on your website and/or download to your computer for free
  • Squarespace – Host – Website host with elegant templates, great for online portfolios and e-shops
  • Squarespace Tutorials – Tutorials – Nice and simple lessons from Elle & Co.
  • Weebly – Host – Simple web design templates, great for online portfolio design and e-shops
  • WiseStamp – Email – Email signature plug-in to create custom, graphic signatures for Gmail, iPhone, Mail, and Outlook

Browse more web design resources here.

 

Your Company Branding

  • Adobe Color – Color – Free service for creating cohesive color palettes; integrates with Adobe programs
  • Coolers – Color – Free color palette generator with features like pulling colors schemes from photos
  • Czar Press – Printer – Top-notch letterpress printer; located in California, U.S. but ships internationally
  • Google Fonts – Fonts – Fonts to use on your website and/or download to your computer for free
  • Moo U.S.  /  Moo U.K.  /  Moo E.U.  /  Moo Australia – Printer – Great for business card printing and promotional materials
  • Printed.com – Printer – A versatile online printing company; based in the U.K. but ships internationally
  • Printswell Fulfillment – Printer – Mass producer of custom stationery, perfect for creating your own stationery line! Only ships within the U.S.
  • StationeryHQ – Printer – Printing for stationery and a range of products including wrapping paper and notepads; ships only within the U.S.

Browse more printers here.

 

Ads and Social Media Tools

  • Facebook & Instagram Ads – Ads – Flexible advertising for both Facebook and Instagram to promote a page, website, product, event, or special offer; set your own budget and target audience and pay per click
  • Google Adwords – Ads – Highly flexible advertising for advertising on Google; set your own budget and target audience and pay per click
  • Pinterest Ads – Ads – Flexible advertising for promoting pins to drive traffic to your website; set your own budget and target audience
  • Benchmark – E-newsletters – Beautiful templates and easy to use; free up to 2,000 subscribers and 12,000 emails per month.
  • MailChimp – E-newsletters – One of the most popular tools for designing and sending e-newsletters, with simple plug-ins for capturing new subscribers through your website or blog.
  • Hootsuite – Social media – The most robust social media manager, allowing post scheduling and analytics for all social networks; free and paid plans available
  • Later – Social media – Formerly known as Latergramme, this is a very popular (and entirely free) Instagram scheduling tool

Browse more advertising and social media resources here.

 

Freelancing Tools

  • Freelancers Union – Biz help – Free to join; offers great support about contracts, taxes, health coverage, and more. They also offer some great, member-exclusive discounts to third-party services here.
  • The Contract Shop – Contracts – Contract templates specifically drafted for creatives, such as calligraphers and stationery designers.
  • Hello Sign – Contracts – Legally-binding e-signature service. Among the nice features, it seamlessly Integrates with gmail. Paid monthly or annually.
  • Shake – Contracts – Legally-binding e-signature service. Offers templates of all sorts
  • HelloFax – Fax – E-fax service with free and paid plans
  • Google Forms – Forms/surveys – Free service for creating surveys and simple contracts with free, customizable templates
  • Typeform – Forms/surveys – Create visually appealing, easy-to-use, web-based forms and surveys
  • Dropbox – File sharing – Cloud-based file sharing and storage service; free and paid plans available
  • Google Drive – File sharing – Cloud-based file sharing and storage service that integrates with all Google accounts; free and paid plans available
  • WeTransfer – File sharing – Free file sharing up to 2GB, or up to 20GB with a paid account, which includes analytics and a customizable home screen

Browse more freelance and small business resources here.

 

Money Stuff

  • 17Hats – Bookkeeping – Client and project management platform for creating quotes, contracts, invoices and more.
  • Bench – Bookkeeping – Affordable small business accounting services provided by a team of live experts. Payable monthly.
  • Wave Accounting – Bookkeeping – Free online accounting software for small businesses
  • Square Register – E-payments – Point-of-sale service making it easy to accept payments on the go
  • Stripe – E-payments – Extremely user-friendly payment infrastructure for selling online
 

Online Learning

  • CreativeMarket – Design – Photoshop tutorials for bloggers
  • IAMPETH – Calligraphy – The International Association of Master Penmen, Engrossers, and Teachers of Handwriting, offering written and video tutorials
  • Lynda.com – Design – Video tutorials in design software, photography, business, and more
  • Skillshare – Design & Calligraphy – In addition to the offerings about calligraphy, find video classes here about design software, photography, crafts, business, and more. (Psst — get a free month of Skillshare Premium with this link!)

Browse more online learning resources here.

 

Miscellany

Browse more books here.

 

Buy the Handbook

 
 

NORTH AMERICA:
CreateSpace
Shop locally in the U.S.
Amazon.com – U.S.
Barnes & Noble – U.S.
Amazon.ca – Canada
Amazon.com.mx – Mexico

EUROPE:
CreateSpace
Amazon.co.uk – U.K.
Amazon.es – Spain
Amazon.fr – France
Amazon.de – Germany
Amazon.it – Italy
Amazon.nl – The Netherlands

SOUTH AMERICA:
CreateSpace
Amazon.com.br – Brazil

ASIA:
CreateSpace
Amazon.cn – China
Amazon.co.jp – Japan
Amazon.in – India

OCEANIA:
CreateSpace
Amazon.com.au – Australia

Molly Suber Thorpe

The Calligrapher’s Business Handbook is a guide to best business practices and pricing strategies for calligraphers and lettering artists. Whether you’re starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will welcome the invaluable ideas in this handbook. Award-winning graphic designer, renowned calligrapher, bestselling author of Modern Calligraphy, and founder of Calligrafile.com, Molly Suber Thorpe shares her hard-earned insights to answer your most pressing business questions.

Molly has packed these pages with advice you won’t find anywhere else, covering a range of topics for freelance calligraphers and hand lettering artists:

  • How professional calligraphers charge for their services
  • Whether to charge flat rates or hourly rates
  • When – and how – to offer discounts or freebies
  • How to charge for commercial work, such as logo designs
  • How to get the most bang for your advertising budget 
  • What goes into a fair project contract
  • How to navigate copyright licensing and know your rights!